Promotion of Irish Sport Horses

Marketing & Promotion

The Irish Sport Horse industry makes a hugely important contribution to the economy and to the social fabric of many Irish communities. The Irish Sport Horse industry is a growing industry and huge potential exists to develop markets both at home and abroad.

In order to fully exploit the potential of the industry, the Irish Horse Board has allocated substantial resources and funding to the breeding, promotion and marketing of our sport horses. In 2007, in addition to promoting the Irish horse at major shows abroad, the IHB dedicated substantial funding towards supporting Irish Sport Horses competing on home ground. Approximately €300,000 was allocated to the sponsorship of classes in 2006 and this sponsorship was increased to over €600,000 in 2007.

The Irish Horse Board is involved in a number of promotional and marketing activities including:

  • Exhibiting at international shows where the IHB promote the unique qualities and achievements of the Irish Sport Horse and Irish Draught Horse. Shows attended by the Irish Horse Board in 2007 included international competitions and events in Wellington (USA), Ohio (USA), Las Vegas (USA), Kentucky (USA), Badminton (Gbr), Rome (Ita), Braham (Gbr), Hickstead (Gbr), Mannheim (Ger), Burghley (Gbr), Spruce Meadows (Can), Blenheim (Gbr), Pratoni (Ita), Lanaken (Bel), HOYS (Gbr), Le Lion d'Angers (Fra), Massachusetts (USA), Paris (Fra) and Olympia (Gbr)
  • Issuing a number of publications such as the approved stallion book, foals registered, brochures highlighting the achievements of Irish Sport Horses and Ponies, etc. 
  • Advertising the achievements of Irish Sport Horses in publications such as Breeding News and Horse & Hound
  • Issuing press releases with full breeding details
  • Sponsors a number of stallion shows in Ireland each year
  • Provides funding for Irish Sport Horses competing overseas at young horse competitions such as the WBFSH Young Horse Showjumping Championships in Lanaken and the WBFSH Young Horse Eventing Chamionships in Le Lion D’Angers
  • Operates the Inward Buyer Programme
  • Sponsors television coverage, which is an essential tool in promoting the achievements and abilities of Irish horses

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  • Address: © 2010 Horse Sport Ireland
    Registrations Unit,     Beech House, Millennium Park, Osberstown, Naas, Co. Kildare, Ireland.
  • Tel: + 353-45-854550 Fax: + 353-45-854600
  • E-Mail: ihb@ihb.ie
  • Irish Horse Board Co-operative Society
  • No.: 4723R
  • Registered Office: